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Pandora Jewellery Becomes First Snapchat Mother's Day Advertiser

  • Campaign, Friday, March 4, 2016 6:14 AM
Pandora Jewellery is to become the first retail brand in the UK to partner with Snapchat to run a sponsored filter. On Mothering Sunday (6 March) Snapchat users will be given the opportunity to take a selfie using the Pandora filter, which will run a branded message around the image. The photos will celebrate the unique similarities between mother and daughter and will be shared on Snapchat and other social media sites. 

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