Ryan Joe has a revealing conversation with Xaxis Global CEO Brian Gleason. Joe documents that "the ad net/trading desk/tech shop combo invests a lot into its own data,
partnerships and technologies." For example, in 2014, it invested $25 million in Turbine, its proprietary data management platform and Joe cites the $25 million stake WPP took in AppNexus, which gave
Xaxis access to the former’s ad server, Open Adstream. Gleason documents that Xaxis last year upped its headcount to 1,200 and overall billings to $1 billion. Meanwhile, Gleason said Xaxis plans
to invest $54 million in its platform focusing on improving capabilities for performance-driven advertising and will also add resources to its mobile team.
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