Industry veteran Sarah Baehr is joining Horizon Media from Carat as EVP, managing partner of Digital Investment.
In this newly created position, Baehr will lead Horizon's digital activation team and facilitate strategic partnerships and processes “across the media marketplace and with key internal stakeholders."
She will work alongside Chief Digital Officer Donnie Williams, who remains responsible for the overall direction of the agency’s digital practice, on broader digital projects.
Baehr will be based in New York City and report to Chief Investment Officer Marianne Gambelli.
Baehr is a veteran of the media industry with over 20 years’ of experience.
Before joining Horizon, she was in a similar position at Carat as EVP, managing director, digital where she was responsible for best practices and integration across all media channels including print, video, mobile, and social.
Earlier, Baehr held senior positions at several other agencies, including SVP, director of digital publishing at MediaVest; Vice President, national media lead at Razorfish; and partner, group planning director at OgilvyOne/MOne Worldwide.