Jet.com awarded Deare|2 Marketing additional work on its advertising account. Deare|2 was named lead strategic agency for Jet's Loyalty team, spearheading the longer term customer relationship
strategy for the Jet Anywhere program. The website allows consumers to shop for everyday essentials online, using a real-time pricing algorithm that drops prices as more items are added in a cart. Jet
Anywhere is an additional program perk that awards members JetCash for their online purchases at hundreds of other name brand retail partners across fashion, entertainment and travel. Deare|2 has been
working with Jet.com since its launch on all direct marketing campaigns including spearheading the company's national out-of-home buy marketing and email marketing strategy. "At the end of the day,
our mission is to help our customers save, regardless of whether they shop on Jet or our partner sites," said Sheryn Weiss, director of loyalty. "With Jet Anywhere, you can earn JetCash for your
online shopping trips, for anything from booking a vacation to your favorite fashion brands." Jet.com spent $9.9 million on measured media the first nine months of 2015, according to Kantar Media.