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VR Poised To Differentiate Online And In-Store Shopping

A new report by shopping centre operator Westfield claims that customers increasingly expect retailers to use technology to intervene in the shopping experience. It finds that 41% of UK shoppers are interested in using virtual reality (VR) headsets to experience products or services, while around a third would like stores to offer experiences that appeal to senses such as sound, smell and taste, in addition to sight and touch. 

Read the whole story at Marketing Week »

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