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Marketers Trying To Bridge Gap Between Boomers, Millennials

A specialist in marketing to baby boomers, the more than 75 million Americans born roughly from 1946 through 1964, says companies recognized the economic value of the group but were hesitant to shift marketing budgets away from the 83 million Millennials, those born from 1982 to 2000, who remain the holy grail of advertisers. A result is a transitional phase in which Millennials and Boomers will be increasingly targeted in messages that try to bridge the groups.

Read the whole story at The New York Times »

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