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PGA Tour, LPGA Become A Marketing-Media Twosome Under Strategic Alliance
- NYSportsJournalism.com, Monday, March 7, 2016 8 AM
In a concerted effort to build, expand and enhance the sport, PGA Tour and the Ladies Professional Golf Association have "formalized their longstanding cooperative relationship by entering into a long-term, written strategic alliance agreement designed to further promote the growth of golf." The move comes as golf prepares to return to the Olympics for the first time since 1904.
