Around the Net
Sex In Advertising Predates Kinsey, Masters & Johnson
- Athens [Ohio] Banner-Herald, Monday, March 7, 2016 8 AM
Scantily clad young women and buff young men draw a viewer’s attention — but brand-name recall is lower after someone sees an ad for the first time, researchers have found. Ads with sexual content often have a basic message: “If you desire more love, more intimacy, more romance,” the product will help.
