Around the Net

YouTubers Shill For Mobile Game Makers With

Great story by Venturebeat on the how ad blockers are leading game developers to find other ways to get players -- including collaborating with, "a marketplace where developers can pay YouTubers to make content featuring their mobile games. Each partner gets a unique link as part of their advertising campaigns, and they get paid a set amount for each person who installs the game using that link. For developers, this creates a way to avoid paying $4.23 on average for a new player that may not spend a lot — or anything — on their game. That’s a record high rate, according to industry-tracking firm Fksu. And Roostr claims that it can take that ad buy and turn it into players who tend to have a higher lifetime value."

Read the whole story at Venture Beat »

Next story loading loading..