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WPP's CEO Sir Martin Sorrell Pooh-Poohs In-House Programmatic Trend

WPP's CEO Sir Martin Sorrell thinks the in-house programmatic trend may be "overblown," according to a report in The Wall Street Journal. His comments were made during a Q4 earnings call on Friday.   He said marketers are finding it hard to sustain in-house programmatic efforts, with "challenges retaining talent and investing in the necessary technology."

Read the whole story at The Wall Street Journal »

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