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BMW Marches Forward To Autonomous Vehicles
- Automotive News, Tuesday, March 8, 2016 9:05 AM
After a century building what it calls the "ultimate driving machine," BMW Group is preparing for a world in which its customers will be mere passengers, and the cars will do the driving themselves. Days before BMW's 100th birthday, Klaus Froehlich, its board member for research and development, described plans for a completely overhauled company, where half the r&d staff will be computer programmers, competing with the likes of Google parent Alphabet to build the brains for self-driving cars. "For me it is a core competence to have the most intelligent car," Froehlich told Reuters in an interview at the Geneva auto show.
