Without a review, Erwin Penland was named agency of record for business and travel brand, Tumi. The South Carolina-based agency will develop and produce a series of brand initiatives for Tumi, with
new work launching in May. Each campaign will include digital videos, digital OOH, Taxi TV, location-based activations in airports, print, digital and social elements. "Erwin Penland has the kind of
integrated offering we need to reach our target customer across multiple platforms," said Michael Petry, creative director at Tumi. "We are confident they are the right strategic partner to help us
grow our business exponentially." This is the third new business win for Erwin Penland within the past six months, having recently won Hello products and Califia Farms. Tumi has minimal media spend
for the past couple of years, spending $292,000 on measured media in 2014 and $183,000 the first nine months of 2015, according to Kantar Media.