A fast-talking American is threatening to shake up the advertising world when he brings his agency to London Gary Vaynerchuk is, by his own admission, “too American for the Americans”. So how does he expect his brash style to be received by Brits when he brings VaynerMedia, his advertising and marketing agency, to London this year? “I’ve spent zero minutes, zero seconds on the competitive landscape because of the level of disrespect I have for my [UK] competitors . . . The UK market is going to be taken aback."