Around the Net
TfL Promises "Bold New Approach" To Outdoor
- Marketing, Tuesday, March 8, 2016 6:08 AM
Transport for London said it has experienced a "quantum leap" in its thinking after realising it is also an advertising company. John Pizzamiglio, the lead for advertising strategy at TfL, has said that the coming months will see a step-change in the way the London transport provider will deliver marketing communications. Writing in The OutLook, the first report on the outdoor ad industry by trade body Outsmart, Pizzamiglio said TfL would bring a "bold new approach" to how it does business in London.
