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Brands Meet Comedy In Wacky World Of Native Advertising

What makes this brand of native marketing feel odd, to a casual observer, is the tension between promoting a product and laughing at it. It’s not that these “influencers” are somehow secretly making fun of the companies paying them; rather, online platforms have a kind of inside joke quality that can make a sponsored piece feel more like satire than an ad.

Read the whole story at Splitsider »

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