Around the Net
Auto Advertising Is 'Horribly Cliched'
- Marketing Magazine, Tuesday, March 8, 2016 8:01 AM
Subaru and Isuzu UK Group Marketing Director Chris Hawken says the auto industry is in a terrible situation where it’s extremely hard for marketing to lift some car brands. The UK market — always previously renowned for its creativity — is increasingly being controlled and stifled by central marketing departments (often in Germany) and by those who don’t understand our mentality.
