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Auto Advertising Is 'Horribly Cliched'

Subaru and Isuzu UK Group  Marketing Director Chris Hawken says the auto industry is in a terrible situation where it’s extremely hard for marketing to lift some car brands. The UK market — always previously renowned for its creativity — is increasingly being controlled and stifled by central marketing departments (often in Germany) and by those who don’t understand our mentality.

Read the whole story at Marketing Magazine »

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