CP+B LA promoted Robin Fitzgerald to vice president, executive creative director. In her new role, Fitzgerald will lead global creative for PayPal, a brand she recently led through its first UK
Christmas campaign and Super Bowl spot, as well as other accounts. Since 2010, Fitzgerald served as vice president/creative director at the agency, leading creative for Old Navy, Vitaminwater,
Applebee's, A.1. and Grey Poupon. This is Fitzgerald's second round at CP+B, having first worked at the agency from 2002-2004 on clients like MINI. She then worked as associate creative director at
TBWA\Chiat\Day LA, where she created work on Gatorade, Visa, Energizer, and every model of Nissan vehicles, before returning to CP+B in 2010. "Robin truly is the heart and soul of the LA office and
has been for quite some time. We're all very lucky to be working alongside her," said Kevin Jones, executive creative director, CP+B LA.