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Market Moving Toward Visual Identification

The latest innovation in mobile payment is the elimination of those pesky hands. Google is piloting a new mobile payment app called “Hands Free” at select food service retailers, including some McDonald’s and Papa John’s stores, in the South Bay region of Silicon Valley. Unlike Google’s existing Android Pay mobile payment app, Hands Free works on both Android and iOS devices. Hands Free uses Bluetooth low energy, Wi-Fi, and location services on a user’s phone to detect whether they are near a participating store. To make a payment, customers tell the cashier, “I’ll pay with Google.” The cashier then asks for their initials and uses the picture the consumer added to their Hands Free profile to confirm their identity.

Read the whole story at Chain Store Age »

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