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Post Office CMO Says More Creativity Will Help Battle Against Ad Blockers

Post Office CMO Pete Markey has told the ISBA conference that while ad-blocking is not an immediate worry for him, he thinks he and other marketers should combat it by "raising the bar" on the relevance and quality of their advertising. His comments came in a panel debate about adblocking that included Adblock Plus international account manager Rotem Dar, Financial Times global ad sales and strategy director Dominic Good and PageFair head of ecosystems Dr Johnny Ryan. 

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