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How Long Does It Take Nike To Ditch Troubled Stars?

Sponsorship does not come without risk, as Nike has discovered time and time again. The brand has seemingly become a lot less willing to look the other way in the face of scandal. In the past month, it has taken quick action against two athletes, reversing a history of a much more drawn-out and deliberate approach to ending endorsement deals.

Read the whole story at Portland Business Journal »

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