Dentsu Aegis Network Acquires Analytics Firm Cardinal Path And Agency Group Adexpres

It’s been a busy week for Dentsu Aegis Network on the acquisition front. First it agreed to acquire Prague-based Adexpres Group, which has several digital agencies serving clients in the Czech Republic. And today DAN has confirmed it is acquiring Cardinal Path, the data consulting firm operating in the U.S. and Canada.

DAN asserted that the addition of Cardinal Path would further enhance its analytics offering across North America.

Co-headquartered in Chicago and Vancouver, and with additional offices in Phoenix and Toronto, Cardinal Path was founded in 2011 as a merger of three Web analytics and digital intelligence firms: Ottawa-based PublicInsite, Vancouver-based VKI Studios and Arizona-based WebShare.

Cardinal Path clients include Google, Intel, Bridgestone and others. In 2015, the agency was named “Most Influential Agency/Vendor Of The Year” by the Digital Analytics Association, an award previously bestowed upon Google Analytics and Adobe.



Cardinal Path’s team of 80 digital specialists will continue to operate under the leadership of President and Co-Founder John Hossack, with his Senior Partners and Co-Founders David Booth, David Eckman, Corey Koberg, and Alex Langshur, as well as Chief Financial Officer Greg Dos Santos.

Following the acquisition, Hossack will report jointly into Robert Horler, CEO of Dentsu Aegis Network USA, and Annette Warring, CEO of Dentsu Aegis Network Canada.

The acquisition of Adexpres Group is designed to increase DAN’s competitiveness not only in the Czech Republic but also across Central and Eastern Europe. Post-acquisition, the group will be merged into Dentsu Aegis Network Czech Republic & Slovakia.

In its September 2015 worldwide advertising expenditure forecasts, the Dentsu Group's media agency Carat announced that digital advertising expenditures in the Czech Republic grew 5% in 2014, with an increase of 7% forecast for both 2015 and 2016.
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