Turner Sports, Snapchat Team To Let Fans Use Brand Logos
- by Wayne Friedman , March 10, 2016
Turner Sports and Snapchat, the video/photo social media platform, are starting a unique deal that allows sports fans to use brand logos and other images in their content in conjunction
with watching major TV sporting events. The deal will debut during the NCAA March Madness event -- the men’s college basketball tournament.
Turner’s deal works with
Snapchat’s Live Story product --- where users contribute perspectives through video and photo “snaps” to form one collective story.
As part of the deal, Snapchat says
users will have access to a variety of official brand marks, imagery and behind-the-scenes “snaps” to better the storytelling of that premiere event.
For Live Story, Snapchat curates thousands of submitted snaps into a brief video broadcast globally to fans on their mobile devices. The company says 10 to 20 million users tune into a Live Story daily.
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In addition, marketers will have the opportunity to align with a number of Snapchat advertising products, such as Snapchat’s 3V, full-screen ads running throughout user content in a Live Story.
The companies say the effort is intended to provide an organic platform for marketers for engagement and interaction.
Now in its sixth year, the Turner Sports and CBS Sports partnership will air live coverage of all 67 games from the 2016 NCAA Division I Men’s Basketball Championship across four national television networks -- TBS, CBS, TNT and truTV -- as well as digital streaming platform NCAA March Madness Live.
