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Advertisers Concerned By Low Circulation At 'New Day'

Sales of "The New Day" have tumbled below 100,000, or less than half its target circulation, amid signs that the publisher, Trinity Mirror, could drop plans to increase the cover price to 50p indefinitely across most of the UK. The mid-market, female-focused title had an estimated sale of 103,000 on Tuesday, 97,000 on Wednesday and 95,000 on Thursday, according to industry estimates. Trinity Mirror had been planning to increase the cover price from 25p after a two-week trial period to 50p next week.

Read the whole story at Media Week »

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