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Mobile Ad Spend To Overtake Desktop This Year

  • The Drum, Friday, March 11, 2016 6:15 AM

Mobile ad spend is set to surge 35% compared to 12 months earlier and surpass desktop media investment to hit GBP4.58bn in 2016, and account for 27% of total UK media budgets, according to eMarketer. The research firm has released the numbers which show that the wider "digital" category will continue to take the lion’s share of overall ad spend, generating 53% of the total sum, which will surpass GBP9bn.

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