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RBS CMO Warns Of Marketers Chasing Every Latest Trend And Tool

RBS CMO David Wheldon has cautioned marketers against jumping on every new trend and tool and advised them to instead focus on the most important aspects of marketing -- building and maintaining a distinct brand and understanding the consumer. Speaking at ISBA’s annual conference yesterday, Wheldon said marketers have become too obsessed with the newest trends to the detriment of focusing on long-term strategy.

Read the whole story at Marketing Week »

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