Humanaut was named the lead creative agency for Organic Valley, following a year-long marketing collaboration. The Chattanooga-based agency won the business after a successful campaign Organic Fuel
protein shakes. Save the Bros" was a viral video that directed consumers to a website, educating them about the benefits of Organic Fuel and sharing a Buy-One-Bro-One coupon for a free product to
share with a bro in need of clean protein. Save the Bros" T-shirts, gym bags and yoga mats were also available for those who wanted to support the cause. Humanaut will now handle all creative
campaigns including a brand campaign and work for Organic Fuel and Organic Balance. Most recently, Big Spaceship and Swirl worked with Organic Valley on a project basis. "We're incredibly lucky to be
partnering with such a mission driven cooperative of organic family farmers," said David Littlejohn, co-founder and chief creative director of Humanaut. You just can't beat doing great work for a
client that's doing a lot of good in the world." Organic Valley spent $3.1 million on measured media in 2014 and $2.6 million the first nine months of 2015, according to Kantar Media.