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'The Economist' Links Success To Social Media Following

The Economist has stressed the importance of social media, crediting its social activity as a ‘critical component’ in doubling the profitability of its circulation business over the last four years. Figures released by the publication show that its social media following has grown by 44% over the last year to a total of 35.6 million. The Economist claimed this is more than any other major media brand except for The New York Times. 

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