Around the Net
AdBlock Plus Hints At New Model To Reward 'Content That Users Like'
- Campaign, Monday, March 14, 2016 6:36 AM
In a move that could assuage some of the vitriol in the ad blocking debate, Adblock Plus plans to release a new offering early this summer that will "reward content that is good, content that users like," according to Ben Williams, head of operations at the company. Details are still vague, but in an interview at SXSW Interactive, Williams said the new release could push platforms to reduce their reliance on ads for revenue.
