Omaha-based Bailey Lauerman has been named AOR for Phillips 66 Lubricants, which offers engine oils, power transmission fluids, industrial oils, gear lubricants, and greases.
Bailey Lauerman will be responsible for reintroducing brands within the company’s product portfolio and leading the brand and media strategy and creative development. Some of the first work will focus on a recently consolidated portfolio of Kendall and Phillips 66 Lubricants. The first project will debut around July.
The agency landed this account after a formal review. Phillips 66 is seeking to increase the awareness of its lubricants and sought the agency's expertise in handling industrial type accounts.
"We’re at a point in our business where we see the opportunity to transform our brands and our approach to the market,” stated Jamie Allison, Director of Brand Management for Phillips 66 Lubricants. “Bailey Lauerman demonstrated a unique level of business understanding, creativity and practical know-how for this major assignment.”
The selection process was run by Casey Burnett and Roth Observatory.