• by Amy Corr  @MediaPostOTL, March 14, 2016

R/GA hired Saneel Radia to lead its global consulting practice, which is focused on helping companies create new business models, products, services and brands. As senior vice president, business consulting, he will focus on helping clients use creativity and technology to design new business models and brand strategies. Radia will be based in the agency's New York office and report to Barry Wacksman, global chief strategy officer of R/GA. Prior to R/GA, Radia was the founder and president of Finch15, an incubator-for-hire within Publicis Groupe. Prior to that, he ran BBH Labs, the innovation unit of BBH New York. While there, he served as both head of innovation and head of engagement planning. "I'm thrilled to be part of such a talented team that understands that the value of strategy is in its outcomes, not in the deck that contains it," said Radia. "R/GA is singularly positioned to architect and design connected businesses, having already transformed multiple clients thanks to a culture laser-focused on customer experiences."