Without a review, Cramer-Krasselt Chicago was named agency of record for BIC Soleil, the brand's line of razors for women. Source in Connecticut previously handled the account. New work debuts in the
spring and include digital advertising, media planning and buying and social media elements. Cramer-Krasselt already handled the BIC Flex5 men's razor account. The agency won the Flex5 business in
2014 and launched the product in early 2015. "We want Soleil to connect with Millennial women like the Flex 5 did with Millennial men," said Mary-Ellen Lacasse, director, shaver marketing at BIC.
"C-K's work on the Flex5 last year showed us that they are successfully able to integrate creative and media planning in this new digital world. They can connect a great idea to executions that meet
our business goals. We look forward to expanding our partnership with them!" BIC Soleil spent $7.4 million on measured media in 2014 and $3.8 million the first nine months of 2015, according to Kantar