Around the Net
Ban On Drug Ads Could Have Some Negative Effects
- The New York Times, Tuesday, March 15, 2016 8 AM
Do drug ads provide useful information, as the pharmaceutical industry maintains? Or do ads just promote wasteful use of expensive new drugs, justifying regulation to rein them in? Advertising increases drug sales; the studies are consistent on that. It does so for the promoted drug, as one would expect. But it also increases sales of other, non-advertised drugs for the same condition.
