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Ban On Drug Ads Could Have Some Negative Effects

Do drug ads provide useful information, as the pharmaceutical industry maintains? Or do ads just promote wasteful use of expensive new drugs, justifying regulation to rein them in? Advertising increases drug sales; the studies are consistent on that. It does so for the promoted drug, as one would expect. But it also increases sales of other, non-advertised drugs for the same condition.

Read the whole story at The New York Times »

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