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Audi Ads Tout 'Intelligence' In Car
- Luxury Daily, Wednesday, March 16, 2016 9:05 AM
German automaker Audi is showing how intelligence is the new rock ‘n’ roll in its latest advertising campaign. The national multichannel campaign for the Audi A4 focuses on the car’s integration of technology, claiming that technology is as ubiquitous and influential in culture and life as rock ‘n’ roll once was. Creating a favorable narrative around a product’s innovations can appeal to consumers on an additional level of sentiment.
