• by Sara Guaglione , March 17, 2016

Active Interest Media (AIM) has announced the creation of a new fishing TV show to complement its launch of Anglers Journal magazine.

“Anglers Journal Television” (“AJTV”), will be produced by Warren Miller Entertainment and AIM Studios of Boulder, Colorado, both subsidiaries of AIM.

“Anglers Journal Television” will air on the Discovery Channel’s Destination America network.

“Anglers Journal demonstrates AIM’s philosophy that a premium print product at the core of a media brand is essential,” stated Andy Clurman, CEO and president of AIM.

He added that the effort will allow AIM to “scale our footprint in the fishing category."

Many companies in the marine industry have joined “AJTV” as sponsors, including Yellowfin Yachts, Yeti, Costa del Mar sunglasses, Yamaha Outboards, FLIR electronics, Aquaflauge aquatic camo clothing, Momoi Monofilament and Diamond Braid fishing lines and Custom Rods by Dru.

Yeti, Costa del Mar and Yamaha also advertise with the magazine.

John Brownlee will serve as host and executive producer of the new series, showcasing the places, people and fishing found throughout the coastal U.S. and several international destinations. The show will also highlight gear used in the sport.

Brownlee is the former host of the “Sport Fishing Television” series, and the former editor-in-chief of Salt Water Sportsman and Marlin magazines.

According to AIM, Brownlee is a “ familiar face to most saltwater anglers.”

Production of “AJTV” began in January 2016 and the show will debut at the end of July, running through December of next year.