BIZ DEV: Solve Wins Radisson

Following a review, Solve was named agency of record for Radisson, marking the agency's first foray into the hospitality category. Solve will handle global brand positioning and identity, media buying and messaging across traditional, digital, and social channels. New work will launch at the end of 2016. "Radisson outlined their desire to stand out within the upscale lodging segment," said John Colasanti, CEO of Solve. "It's an aggressive move by the brand to shake up the category status quo." Radisson has minimal ad spending, with $1.9 million going toward measured media in 2014 and $1.4 million the first nine months of 2015, according to Kantar Media.
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