Job Sites Surge, But Print Media Hangs On

Online career sites announced big jumps Thursday, with Monster.com reporting record amounts of new and revised resumes in January, and CareerBuilder.com reporting major growth in traffic after their first Super Bowl ads aired on Sunday.

Monster reported that 3.3 million new and updated resumes were submitted to the site in January 2005, beating their January 2004 numbers. Monster also reported a 23 percent increase in job applications submitted by Monster job hunters from January 2004 to January 2005, and a 28 percent increase in employer resume views over the same period.

CareerBuilder announced big gains as well--reporting 21 million unique visitors to its site in January 2005, and a 76 percent year-over-year growth in revenue.

Despite the increasing strength and share in classified ad space that these sites are garnering, Classified Intelligence Executive Editor Peter Zollman said not to count newspapers out of the game yet.

"Don't let the tremendous growth fool you," Zollman said. "Newspapers still carry the bulk of employment advertising and recruitment advertising in the U.S. and overseas, and will continue to do so for some time."

But these career sites are certainly gaining momentum. "Monster is strong and getting stronger, CareerBuilder is strong and getting stronger--the whole employment advertising business will continue to shift from print to online for some time to come," Zollman said.

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