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Consumers Care About Email Privacy

The Email Privacy Act has been reintroduced into Congress and the new rules are getting support on both sides. The demand for these new standards speak to an overall concern with email privacy among consumers. With email privacy on the mind, marketers should also be wary of how they communicate with consumers and respect privacy. While personalization is useful, marketers need to find a balance to not be too creepy.

Read the whole story at Direct Marketing News »

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