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Banana Republic Remembers Safari-Brand Early Days

  • Adweek, Friday, March 18, 2016 8 AM

Shoppers browsing Banana Republic's 700-plus locations are in a store without a memory. Gone are the palm fronds, tusks and tin shacks, supplanted now by white walls and glossy parquet floors. Gone are the cartridge belts, Burma pants and Bombay shirts—all of it replaced by pricey casual wear that's more Nashville than Nairobi.

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