Around the Net
Cognitive Marketing: They Really Can Read Your Mind
- Marketing Land, Friday, March 18, 2016 8 AM
Digital marketers, accustomed to using software that helps them think about marketing, are now transitioning to a time when software will do much of the thinking. It’s called cognitive marketing, and research firm IDC expects that half of all companies will use this emerging generation of computer intelligence for their marketing and sales efforts by 2020.
