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Agency And Ad-Tech Talent Create A New Hybrid

AdExchanger reports that more agencies are hiring people with experience in ad tech. The misconception is that agencies have to retrain them. But when you have people who started out at agencies, have spent time in ad-tech firms and then boomerang back to agencies, they're uniquely positioned to fill the programmatic talent gap. They know ad tech, understand agency relationships, client relationships and are data-savvy.

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