Industry veteran Marco Bailetti is returning to his roots by becoming VP of Data Science at Razorfish's Toronto's office. In his new role reporting to global chief intelligence officer Samih Fadli, Bailetti will be responsible for deploying data and customer insights for clients across the agency's core retail, automotive and financial services verticals.
While Bailetti most recently worked at Franklin Templeton Investments, he is a familar face within the network having served as director and region lead of marketing analytics and search engine optimization at SapientNitro, which now sits alongside Razorfish as part of the Publicis.Sapient platform. In that role, Bailetti is credited with growing the firm’s marketing analytics and search team from two to forty analysts in seven cities.
This latest hire comes on the heels of the agency’s "aggressive strides" to further expand its global data science and artificial intelligence practices. In 2015, the agency announced the release of Cosmos, Razorfish’s Machine Learning and Data Intelligence platform. This cognitive algorithm ecosystem is designed to learn, reason, predict and inform the entire digital marketing journey.