Bauer Consumer Media UK announced Thursday a deal with Magzter, the largest digital magazine newsstand. The deal will add 44 of Bauer’s titles to the app, including Empire, Grazia, MCN, Heat, Car, Closer and Q.
The deal “will help Bauer increase its global footprint, while also giving Magzter readers the access to some more world-class content,” per a statement.
According to Girish Ramdas, CEO of Magzter Inc., “We have been getting a lot of customer requests for these magazines and our readers will be elated to have access to them.”
Last month, Publishers Daily reported Magzter’s partnership with Time Inc. added brands to the app, including Entertainment Weekly, Fortune, InStyle, People, Sports Illustrated and Time.
Magzter is best known for its Netflix-like, “All You Can Read” subscription service called Magzter Gold, allowing users to binge-read as many articles as they want.
At the time, Vijay Radhakrishnan, president and co-founder of Magzter, told Publishers Daily that he hopes to get all the publishers on Magzter on board with their Gold subscription service by the end of 2016.
Magzter uses a revenue share model with publishers. Because it is PDF-based, the app cannot offer a native digital reading experience.Magzter has over 28 million digital consumers and more than 7,500 magazines from over 3,000 publishers.