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Expedia Takes Sick Children On Virtual Journeys

The campaign consisted of a temporary 360-degree installation at the hospital that "transported" the children to Cordoba and Talampaya Park in Argentina, Monkey Jungle in Florida and the Great Maya Reef in Mexico. In it, they experienced the locations' natural wonders -- from fossils to colorful sea-life to wily monkeys -- in real time.

Read the whole story at Advertising Age »

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