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Global Ad Spending To Rise 4.6% to $579 Billion

  • Variety, Tuesday, March 22, 2016 8 AM

Global advertising expenditure optimism is driven by the prospect of three special events this year, including the U.S. presidential election, the Summer Olympics and the UEFA soccer championship  The global economy continues to face challenges — such as the slowdown in China, recession in Brazil and Russia and the humanitarian disaster originating in Syria,

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