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Mail Group Signs Big Lidl Deal

  • The Drum, Tuesday, March 22, 2016 6:32 AM

Mail Brands UK and Metro today yesterday announced a 12-month brand partnership with supermarket chain Lidl, the biggest of its type across dmg media, parent company of Metro and the Daily Mail portfolio. The partnership will feature a combination of high-profile advertising placements, including front page (print and online) splashes, as well as branded content features across the Daily Mail, The Mail on Sunday, Metro and MailOnline.

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