comScore Partners With Adobe For Cross-Device Measurement

Days after announcing a big cross-platform audience measurement deal with Viacom, comScore this morning announced an agreement with Adobe to provide “cross-device audience measurement of video and ad content.”

The partnership, which was announced during an Adobe summit in Las Vegas, will focus on generating “advanced insight into consumer behaviors for better media planning and buying,” the companies said in a statement released following the news.

The agreement calls for comScore to incorporate proprietary Adobe audience analytics described as “new Adobe Certified Metrics.” The companies said the metrics would be “standardized digital census data” derived from Adobe’s “cloud platform” and powered by Adobe’s proprietary analytics methods.

As part of the agreement, Adobe said it would integrate comScore’s conventional audience data into its marketing cloud.



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