Audio creative often takes a back seat, but radio is the No. 1 reach medium, which is why Horizon Media is launching Wordsworth & Booth, its own stand-alone audio creative and production entity, based in New York City.
The new unit will provide audio creative and production services, including creative consulting, content creation, and enhanced audio production capabilities and will produce work on behalf of brands across all industries.
The new entity’s first clients are Burger King and iHeartMedia. Wordsworth & Booth will be Burger King’s Radio Agency of Record. For iHeartMedia, the agency will be responsible for proposal development, ideation, production and other duties.
Audio services veteran Tony Mennuto -- who was formerly VP, branded content solutions at CBS Altitude Group -- will serve as president of the operation. He will oversee all creative and production services. Matt Nelson, executive producer of Wordsworth & Booth, will lead account management and work with Mennuto on production services.
Nelson was formerly radio and music producer at Hogarth/J.Walter Thompson NY and co-founder of MixFly Audio Post and Remix Your Brand, both based in New York.
"Radio reaches 245 million consumers a month. In order to effectively communicate with this massive audience, the talent, creative and content need to be more impactful and more thoughtful," says Bill Koenigsberg, president, founder, and CEO of Horizon Media. "Radio provides a direct line to our emotions, moods and memories. I’m excited to provide audio creative and production capabilities for advertisers as new opportunities to capitalize on the power of audio continue to emerge.”
Horizon selected the name Wordsworth & Booth for the quality creative writing skills required to develop exceptional audio creative, as well as the recording booths historically used in audio production.