Around the Net
Scott Looking To Engage Young Homeowners
- Advertising Age, Wednesday, March 23, 2016 8 AM
Confronted by a generation of millennials not fully sold on the dream, the brand is retooling with an emotional campaign from new agency Barton F. Graf about why lawns are important in the first place. The "It's Good Out Here" campaign breaking this week on TV, online, in cinemas and out-of includes a deer kicking off her cloven hooves to frolic on a lawn in her bare, um, toes.
