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Tools To Help Choose The Correct Keywords For Campaigns

  • Google, Wednesday, March 23, 2016 10:36 AM
Sean Quadlin, product marketing manager at Google, talks about best practices of finding the correct keywords for campaigns. Some of those tools include the keyword planner, and opportunities tab. He outlines the steps showing how to use the tools as well as the search terms report to identify the types of words that consumers use to search for specific products and services. For example, the keyword planner will make suggestions for keywords.

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