CP+B LA promoted Kevin Jones to chief creative officer. In his new role, Jones will lead the LA creative department and the work created for PayPal, NBA 2K and Charles Schwab. Jones will also handle
creative on global work for Infiniti, which is in the process of moving from CP+B Boulder to CP+B LA in an effort to be closer to the Infiniti Design Center teams. Since 2014, Jones served as
executive creative director, leading creative for the "Be the Story" campaign starring Spike Lee for NBA 2K16. Jones also led the winning pitch for the global PayPal account. Jones joined CP+B from
Wieden+Kennedy where he spent most of the past 20 years working on numerous high-profile campaigns. His work has won him back-to-back Emmys for the Chrysler Eminem Super Bowl spot and the P&G
Olympic spot "Best Job." Jones also created award-winning campaigns for Dodge, Coke, Nike, Target and T-Mobile. "Kevin's brilliant without being crazy or a prima donna, and he understands exactly what
makes great work," said Chuck Porter, Chairman, CP+B. "We're currently attempting to clone him."